Note: This digital download is broken up into 7 chapters/7 files totaling 1.7GB, so please be sure that your internet download speed is fast.
Run Time: 110 Minutes
Speaking icons Larry Winget and Joe Calloway invite you to join them in a wide open, no holds barred kitchen table discussion about what it takes to create and sustain financial success in the speaking business. There are no hyped up short cuts to a mythological “seven figure income in 60 days” here. Joe and Larry give you straight talk about what it takes to make it big in the new, hyper-competitive world of professional speaking. This isn’t another slick, scripted studio production that tells you what you want to hear. This is a work session with you sitting at the table with Larry and Joe letting you in on what works, what doesn’t, what’s smart, and what’s stupid if you want a speaking career that creates real financial success.
In this program you will hear about the importance of your brand from the guy who wrote the book, “Becoming A Category of One,” and from the guy who IS a “category of one.” You will learn the number one mistake speakers make and the biggest challenge they really face in being successful. You will get new ideas for dealing with a changing industry and learn what you can do to keep up. Joe and Larry will give you ideas on finding your core message so you can see new congruency like never before so you can approach the marketplace in a more targeted fashion. You also hear these two successful authors talk about writing books, selling books and using books to position your message and propel your career. As an added bonus, Larry and Joe will answer thirty of the most popular questions they receive from speakers. Bottom line: You will learn how to rethink your business so you can be more successful and make more money!